JOHN FRIEDA GO BLONDER progressive lightening shampoo 250 ml

Transform lackluster hair into radiant, sunlit tresses. Go Blonder Lightening Shampoo provides a mild cleanse while gradually brightening blonde locks, unveiling stunning highlights and a naturally sunny hue throughout the year. Infused with a Botanical Citrus Complex, a unique blend of citrus and chamomile, this formula gently diminishes color pigments for a gradual lift of up to 2 shades*, ensuring the hair remains hydrated. Additionally, it moisturizes, nourishes, and safeguards the hair structure, resulting in locks that are soft, gleaming, and visibly improved in health. As part of the 3X BlondeCare regimen—Lighten, Nourish, and Protect*—it enhances manageability and decreases breakage when utilized within the complete Go Blonder system. Designed for everyday use, this product is non-coloring, free from ammonia and peroxide, and safe for every shade of blonde, including both natural and dyed hair with highlights or lowlights. Its AuraBoost fragrance wraps the hair in an elegant and invigorating scent, enriching the washing experience each time. Free from silicones and crafted with a vegan formula. *When used with Go Blonder Shampoo, Conditioner, and Spray.