Introducing INOA, the ammonia-free oxidation hair color from L'ORÉAL PROFESSIONNEL PARIS. iNOA offers a luxurious coloring experience powered by oil and tailored to individual needs through advanced technology. After 12 years since its debut, iNOA is back with a groundbreaking new formula, revamped branding, and an enhanced professional diagnostic experience.
The latest iNOA features a unique, patented Oil Delivery System (ODS), comprising 60% concentration of oils that effectively infuse color pigments deep into the hair. This innovative approach allows us to achieve superior professional results, including:
- Up to 100% coverage of gray hair
- Vibrant, high-impact colors
- Noticeably enhanced hair quality
- 48% more shine*
- A vegan formulation**
- Improved manageability
- Simplified and faster mixing***
iNOA also sports a fresh, premium, and more sustainable packaging design. The new tubes are crafted from 95% recycled aluminum, and every package features a QR code for easy access to educational resources.
Discover iNOA [iD], a new diagnostic tool available in the Style My Hair Pro app, providing professional stylists with enhanced capabilities.
*Instrumental test vs. previous formula
**Vegan Formula: Contains no animal-derived ingredients or by-products
***Instrumental test vs. previous iNOA
Technical specifications
| Brand |
L'ORÉAL PROFESSIONNEL PARIS |
| Gender |
Unisex |
| Size |
60 g |
| Color |
39;oxydation sans ammoniaque |
| Country of origin |
FR |
| Weight |
0.072 kg |
| Dimensions |
150 × 40 × 35 mm |
| Article code |
913-73241 |
Ingredients: paraffinum liquidum / mineral oil / huile minerale • aqua / water / eau • glycerin • c20-22 alcohols • ethanolamine • oleth-20 • cetyl palmitate • deceth-5 • oleth-10 • p-aminophenol • 2-methyl-5-hydroxyethylaminophenol • 4-amino-2-hydroxytoluene • sodium metabisulfite • edta • toluene-2,5-diamine • ascorbic acid • carbomer • resorcinol • 2-amino-3-hydroxypyridine • ceteareth-60 myristyl glycol • thioglycerin (f.i.l. d49339/2).